Book Marketing Mentors
Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.
Episodes
534 episodes
How to Unlock the Secret to Reaching Readers You're Missing - BM533
Your ideal readers may already be looking for your book. So why aren't they buying it?The answer may surprise you.Most authors write and market to people who think just like they do. It feels natural. Unfortunately, it also...
How Authors Can Build a Community That Buys Books - BM532
What if the secret to selling more books isn't reaching more people, but building deeper relationships with the right people?This week's guest is Elizabeth Henson, CEO of Elizabeth Henson Inc. and founder of the Community Growth Lab. Eli...
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How You Can Successfully Market a Debut Novel - BM531
Ever wonder how a debut novel can open doors far beyond book sales?This week’s guest is Kailey Holbrook, award-winning filmmaker, author, and film student at USC. Kailey published her first 500+ page novel while still in high school. Sin...
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How Nonfiction Authors Get Speaking Gigs to Sell More Books - BM530
Want more book sales, visibility, and credibility? Speaking may be one of the fastest ways to get there.But how do you land speaking opportunities if nobody knows who you are? Do you need a polished keynote? A speaker reel? A big platfor...
AI and Copyright: What Every Author Needs to Know Before Publishing - BM529
Could using AI in your book create a legal problem you never saw coming?What if parts of your manuscript are not actually protected by copyright? And what should authors know before using AI for research, outlines, editing, or content cr...
How to Use Your Book to Build Authority and Charge What You’re Worth - BM528
Are you undercharging without realizing it?What if the biggest thing standing between you and higher-value clients has less to do with talent and more to do with how you see your own expertise?In this eye-opening conversation, bus...
How Can Authors Use Storytelling to Market Their Books More Effectively? - BM527
Do you know why some authors struggle to market their books even when they have a powerful message?This week’s guest expert is April Adams Pertuis, award-winning journalist, producer, and founder of Light Beamers. After conducting more t...
How to Position Your Book So AI Search Finds You First- BM526
Do readers judge a book by its cover? Absolutely. And if your book looks self-published, readers notice before they read a single word.This week on the podcast, book designer extraordinaire Victoria Wolf pulls back the curtain on what ma...
How to Overcome Perfectionism When Writing a Nonfiction Book - BM525
Are you actually stuck… or are you hiding behind perfection?Most nonfiction authors say they’re “not ready.” Kristin Bentley calls that out for what it is.As founder and CEO of EP House, Kristin has spent 25+ years...
How to Market a Fiction Book Before It’s Finished (What Most Authors Get Wrong) - BM524
Are you writing a novel… or quietly hoping people will magically find it later?This week’s guest, Olivia Zugay, isn’t here for that fantasy.As a marketing and sales strategist for self-published fiction authors and f...
How to Turn Your Ideas Into a Book Readers Can’t Put Down - BM523
Why do some nonfiction books get read… and others get put down halfway through?If your book isn’t connecting the way you expected, it’s probably not a marketing issue. It’s how the message is landing on the page.This week’s...
Don’t Believe the Hype: How to Safeguard Author Trust in the Age of AI - BM522
Are you building your authority… or quietly eroding it without realizing it?In a world where AI can write, mimic, and scale content in seconds, trust has become fragile.And for nonfiction authors, that changes everything.
Beyond Book Sales: How to Build a Profitable Author Platform - BM-521
You wrote the book. You got it published. You’ve been putting yourself out there.So why is it still not bringing in real income?This week’s guest, Robin Ayoub—founder and CEO of N49 Networks, fractional CRO, and podcast hos...
How to Turn a Single Book Into Lasting Income, Authority, and Opportunity - BM520
What if your book isn’t the product… but the foundation of everything that follows? Many authors publish with hope that book sales will drive income. Few realize the real opportunity lies in what the book makes possible. This week’s...
The Substack Model: How to Go From Zero Readers to Paid Subscribers - BM519
What if your next reader wasn’t on Amazon… but already waiting for you on Substack?This week, Sinem Günel, bestselling Substack creator and co-founder of Write, Build, Scale, unpacks how nonfiction authors can turn Substack into a powerf...
Different Isn’t Enough: How to Build True Distinction as an Author - BM518
Everyone says your book needs to be different.But what if “different” is exactly why it gets ignored?In a marketplace flooded with AI content and endless new titles, standing out has become harder than ever. Many authors ...
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Numerology for Authors: How to Use Numbers to Shape Your Book Success - BM517
What if the success of your book isn’t only about strategy… but also about alignment? In this intriguing conversation, internationally recognized business numerologist Frea O’Brien shares how the language of numbers can offer surpri...
Stop Guessing: How to Build Sales with Smarter Book Marketing - BM516
Are you making book marketing harder than it needs to be? Many authors follow the same advice, use the same platforms, and launch the same way… then wonder why sales stall. This week’s guest, Mamie Sanders, explains why that happens...
From Book to Business: How to Turn Your Message into a Profitable Platform - BM-515
Is your book working as hard as you did to write it? Many nonfiction authors publish a strong book… then wonder why income and opportunities don’t follow. This week’s guest, Katrena Friel, reveals what most authors miss when trying ...
Unlocking the Secrets: How to Convert Readers into Coaching Clients - BM514
Are you struggling to turn readers into high-paying coaching clients with your book? You’re not alone. Many nonfiction authors assume their book will naturally lead to premium clients. Then they wait. And wait. Th...
How to Sell Your Book Without Feeling Salesy or Inauthentic - BM513
What if the reason book marketing feels uncomfortable isn’t because you’re “bad at selling,” but because you’ve been taught the wrong approach?This week’s guest expert, Susan Trumpler, founder of Unstoppable Women in Business
How to Use Expert Authority to Stand Out and Sell More Books - BM512
What if expert authority isn’t something you claim—but something the market recognizes?Many nonfiction authors publish a book and expect credibility to follow. Then nothing happens. The book exists, but doors stay closed.Th...
How to Use Speaking Engagements to Expand Your Book’s Reach and Credibility - BM511
What if your book wasn’t the end of the journey, but the doorway to the stage?If you’re a nonfiction author who wants more credibility, influence, and real-world impact, speaking may be the missing link.This week’s guest is...
How to MasterPodcast Guesting to Promote Your Book and Brand - BM510
Podcast guesting isn’t about showing up and hoping for the best. It’s about showing up strategically.In this episode, we pull back the curtain on what actually makes podcast guesting work for nonfiction authors—and what quietly ...
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How to Unlock the Secret to Creating Value for Readers with Your Books - BM509
Are you curious how a “go-giver” mindset can supercharge your book marketing success and transform your author journey?This week’s guest expert is Bob Burg, co-author of the international bestseller "The Go-Giver" and a renowned speaker ...
