Book Marketing Mentors
Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.
Episodes
480 episodes
How Nonfiction Authors Can Use YouTube to Sell More Books and Build Authority - BM478
You’ve been told YouTube is for influencers, but what if it’s actually the smartest way you can grow your book brand?This week's guest expert is Louise Brogan. She’s a LinkedIn expert, YouTube creator, and author of Raise Yo...
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Season 2
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Episode 478
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31:23
Authentic Book Marketing: How to Sell More Books Without Feeling Salesy - BM477
Are you struggling to shake the “sleazy salesperson” stereotype and confidently sell your book?This week’s guest expert is Benjamin Dennehy, famously known as "The UK’s Most Hated Sales Trainer." Benjamin brings his no-nonsense, results-...
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Season 2
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Episode 477
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26:48
Unlocking the Secrets: How to Boost Book Sales Through Strategic Sponsorships - BM476
Do you know how strategic sponsorships can boost your book sales and author platform?This week’s guest expert is Charmaine Hammond, co-founder of Raise a Dream, 11-time bestselling author, and certified speaking professional. With first-...
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Season 2
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Episode 476
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31:37
How to Transform a Small Email List into Your Book’s Biggest Asset - BM475
Feeling like your small email list isn’t enough to move the needle? Think again.This week’s guest expert is Kathy Farah, a seasoned email marketing strategist and implementation specialist. Kathy reveals how to turn even a handful of sub...
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Season 2
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Episode 475
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34:37
LinkedIn Magic: How to Own Your Awesome and Amplify Your Book Sales - BM474
Are you ready to transform your LinkedIn presence and make your book promotion unforgettable?This week’s guest is Miranda von Fricken—keynote speaker, LinkedIn strategist, and author of Own Your Awesome on LinkedIn.Mirand...
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Season 2
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Episode 474
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30:23
How to Create Book Marketing Success with One Podcast Interview - BM473
Are you struggling to cut through the digital noise and make real connections to promote your book?This week’s guest expert is Cahill Camden, founder and CEO of Digital Vision Media Group, and best-selling author of Automatic PR...
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Season 2
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Episode 473
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30:34
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Unlock Practical PR Wisdom to Gain Visibility and Boost Your Book Sales - BM472
Ever wondered how strategic public relations can help get your nonfiction book featured in top media outlets?This week’s guest expert is Marjie Hadad, globally recognized PR leader, former television journalist, and author of The Pow...
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Season 2
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Episode 472
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28:10
From Idea to Impact: How to Write and Sell a Business Book That Matters - BM471
Curious about how ghostwriting can help transform your business book into a best-seller while retaining your authentic voice?This week’s guest is Danielle Hutchinson, Chief Creative Officer at Authors on Mission. With experience ghostwri...
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Season 2
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Episode 471
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29:18
Harnessing Your Inner Wisdom: How to Transform Book Marketing Through Intuition - BM470
What if your intuition held the secret to bold business moves to skyrocket your book’s success?This week's guest expert is Jennifer Jane Young, an intuitive leadership coach and consultant, international speaker, and author of "Say Yes t...
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Season 2
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Episode 470
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25:37
How to Best Use Podcast Book Tours to Sell Your Book - BM350
Do you want to know how to use podcast book tours to market and sell your book?Listen as Tony Guarnaccia, creator of Podcast One Sheet, shares his expertise to help authors leverage podcast book tours to dramatically increase thei...
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Season 1
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Episode 350
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25:43
Pitch Perfect: How to Make the Media Notice Your Book - BM469
Have you ever wondered how leveraging media can boost your book sales?This week’s guest expert is Paula Rizzo, an award-winning television producer, bestselling author, and media training coach. She shares her unique insights on effectiv...
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Season 2
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Episode 469
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34:21
How to Use Your Book to Land Speaking Gigs to Enhance Your Authority - BM468
How can your book become a powerful marketing tool to land speaking engagements and enhance your authority?This week's guest expert is Dr. Yaniv Zaid, also known as Doctor Persuasion, an acclaimed speaker and bestselling author specializ...
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Season 2
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Episode 468
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28:21
From Idea to Influence: Why a Book Is Your Best Thought Leadership Tool - BM467
Want to know how to use a book to build your thought leadership and grow your expert brand?In this episode, I had the pleasure of chatting with Verity Craft, a brilliant book coach and thought leadership expert from New Zealand. Verity a...
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Season 2
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Episode 467
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27:36
How to Use Beautiful Book Design to Boost Your Book's Success - BM466
How can you use beautiful book design to attract readers and boost book sales?This week's guest expert is Catherine Williams, a seasoned book design professional with over 30 years in publishing. Catherine shares practical insights...
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Season 2
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Episode 466
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25:37
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How to Create a Powerful Author Brand For Your Book Marketing Success - BM465
How can nonfiction authors create a powerful brand for successful book marketing?This week, brand marketing expert Blaire Brown, featured in Forbes and Yahoo Finance, shares essential strategies to help nonfiction autho...
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Season 2
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Episode 463
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28:09
How to Turn Your Podcast into a Book: A Game-Changing Strategy for Authors and Thought Leaders - BM464
Have you ever wondered if your podcast could do more than attract listeners?What if you could transform your spoken content into a published book—without starting from scratch? That’s exactly what Tina Dietz and Michelle Fish...
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Season 2
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Episode 464
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31:10
From Idea to Book Deal: How to Write a Winning Nonfiction Proposal - BM463
Want to land a traditional publishing deal for your nonfiction book? This week’s guest expert, Joelle Hann, also known as the Brooklyn Book Doctor, shares expert insights on crafting a winning book proposal, building an aut...
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Season 2
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Episode 463
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30:21
How to Supercharge Your Book Sales with Powerful, Genuine Connections - BM462
How can building strong relationships revolutionize your book marketing strategy? In this episode, I interview marketing expert Scott Grates to reveal how relationship-driven strategies lead to greater book marketing and sales succe...
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Season 2
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Episode 462
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31:14
Maximize Your Book’s Reach: How to Use LinkedIn to Market Without Feeling Sleazy - BM461
Ever thought about how LinkedIn could revolutionize book marketing for authors who dread the traditional marketing approach?This week’s guest expert is Sophie Lechner, a speaker, author, and business coach specializing in helping entrepr...
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Season 2
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Episode 461
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24:22
How to Boost Your Book Marketing with Strategic Branding - BM460
Did you know branding can make a huge difference in your book marketing success?This week's interview is with Kim Rozdeba, a branding expert with over 30 years of experience. He breaks down author branding, sharing insights from h...
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Season 2
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Episode 460
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24:47
How to Boost Your Book and Speaker Visibility with LinkedIn - BM459
Have you ever wondered how LinkedIn can help you grow your audience and build your author brand? In this week's episode, I interview Sandra Long, a global LinkedIn expert, TEDx speaker, and bestselling author. She shares simple but...
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Season 2
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Episode 459
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24:37
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How to Unlock the Power of Storytelling to Boost Your Book Marketing - BM458
How can storytelling improve your book marketing?This week’s guest is Douglas Vigliotti, author of Aristotle for Novelist and Tom Collins, A Slightly Crooked Novel. Doug, an expert in storytelling and marketing, shares ...
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Season 2
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Episode 458
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25:37
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How to Maximize Your Podcast Guesting for Book Marketing Success - BM457
Have you considered using your podcast guest appearances to help market your book?This week’s guest is Lyndsay Phillips, CEO of Smooth Business Podcasting and host of Leverage Your Podcast. Lyndsay is an expert in turning podcas...
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Season 2
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Episode 457
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22:54
How to Treat Your Book Like a Business: Marketing Secrets for Authors - BM456
Ever thought about using a creative brief to make writing and marketing your book easier?This week's guest expert is Peter Murphy Lewis, founder of StrategicPete.com and fractional Chief Marketing Officer. Peter is known for turning comp...
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Season 2
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Episode 456
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25:36
BEST OF 2024: How to Best Unlock the Power of Podcasting for Your Book and Business - BM455
This episode originally aired on May 29th and was one of the top downloads in 2024. If you missed it, now’s your chance to catch up, or for those who want another dose of Megan Dougherty's incredible wisdom. Enjoy!Thank you for being...
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Season 2
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Episode 455
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29:08
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