Book Marketing Mentors
Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.
Episodes
490 episodes
Book Marketing Mistakes Most Authors Make—And How to Avoid Them - BM489
Think your book is ready for the world? Not so fast. Before you publish, you need a plan. And this week's guest, Naren Aryal, CEO, Amplify Publishing Group helps you build one that actually works.You’ll get the inside track on...
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Season 2
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Episode 489
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27:13
AI Leverage: How to Repurpose Your Book into Strategic Marketing Assets - BM488
Think AI can’t sound like you? Think again.Author and email strategist Kathy Farah is back with fresh, real-world tactics for using AI to market your book without losing your voice.She breaks down how to save time, repurp...
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Season 2
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Episode 488
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32:24
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How to Legally Protect Your Book, Brand, and Author Business - BM487
What if the title you love, the story you’ve lived, or the brand you’re building could land you in legal trouble?This week, attorney and author Cheri Andrews reveals what most writers miss about protecting their books and businesses. Fro...
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Season 2
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Episode 487
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25:55
How to Build Author Websites That Attract Clients and Increase Book Sales - BM486
Is your website actually helping you sell books—or just taking up space online?This week’s guest, Sandra Beatty, turns websites into lead machines. She’s a conversion copywriter, strategist, and children’s author who helps authors...
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Season 2
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Episode 486
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31:31
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How to Know It’s Time to Hire: A Smarter Path for Growth-Minded Authors - BM485
Thinking about hiring help for your author business—but not sure where to start?If you're feeling stretched thin, stuck in the weeds, or simply unsure how to grow beyond “just you,” this episode is for you.Jamie Van Cuyk, CEO of G...
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Season 2
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Episode 485
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33:37
Proven Publicity Tactics: How to Land National Media and Sell More Books - BM484
Are you looking for national media attention to fuel your book sales?Mary O’Donohue, former post producer for The Oprah Winfrey Show and bestselling author, joins me to share how you can land major media spots—even without indus...
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Season 2
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Episode 484
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31:37
Publishing Was Step One. Now Comes the Hard Truth - BM483
Think publishing your book is enough? Think again.If your launch fizzled or your powerful message isn’t reaching readers, you're not the only one asking why.In this episode, Debby Kevin, Founder of Highlander Press and champion fo...
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Season 2
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Episode 483
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27:21
Why Most Book Launches Fail—And How to Relaunch for Real Results - BM482
Is your book launch leaving money on the table?What if your book launch could do more than get you on Amazon—it could bring you clients, visibility, and real revenue?This week, launch strategist and bestselling author Robbie Sa...
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Season 2
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Episode 482
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35:13
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Think Bigger: How to Reach More Readers with Strategic Book Marketing - BM481
Want real readers—and real results—for your book? If you're tired of hoping your book gets noticed and ready to start making it happen, this episode is for you.This week, bestselling author and digital marketing pro <...
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Season 2
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Episode 481
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34:57
How to Best Sell Your Book: Strategies Beyond Social Media Buzz - BM480
Think social media is enough to sell your book? Think again.This week’s guest, Patricia Viscount, is here to shake things up. She’s a master storyteller, sharp-eyed brand strategist, and the queen of email that actually converts.<...
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Season 2
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Episode 480
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27:46
Book Title Mistakes Authors Make—and How to Avoid Them - BM479
Think your book title is brilliant? Think again. In this week’s episode, ghostwriting powerhouse Maggie Mills pulls back the curtain on what really makes a nonfiction title grab attention, and sell books. After decades b...
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Season 2
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Episode 479
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32:04
How Nonfiction Authors Can Use YouTube to Sell More Books and Build Authority - BM478
You’ve been told YouTube is for influencers, but what if it’s actually the smartest way you can grow your book brand?This week's guest expert is Louise Brogan. She’s a LinkedIn expert, YouTube creator, and author of Raise Yo...
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Season 2
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Episode 478
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31:23
Authentic Book Marketing: How to Sell More Books Without Feeling Salesy - BM477
Are you struggling to shake the “sleazy salesperson” stereotype and confidently sell your book?This week’s guest expert is Benjamin Dennehy, famously known as "The UK’s Most Hated Sales Trainer." Benjamin brings his no-nonsense, results-...
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Season 2
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Episode 477
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26:48
Unlocking the Secrets: How to Boost Book Sales Through Strategic Sponsorships - BM476
Do you know how strategic sponsorships can boost your book sales and author platform?This week’s guest expert is Charmaine Hammond, co-founder of Raise a Dream, 11-time bestselling author, and certified speaking professional. With first-...
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Season 2
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Episode 476
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31:37
How to Transform a Small Email List into Your Book’s Biggest Asset - BM475
Feeling like your small email list isn’t enough to move the needle? Think again.This week’s guest expert is Kathy Farah, a seasoned email marketing strategist and implementation specialist. Kathy reveals how to turn even a handful of sub...
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Season 2
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Episode 475
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34:37
LinkedIn Magic: How to Own Your Awesome and Amplify Your Book Sales - BM474
Are you ready to transform your LinkedIn presence and make your book promotion unforgettable?This week’s guest is Miranda von Fricken—keynote speaker, LinkedIn strategist, and author of Own Your Awesome on LinkedIn.Mirand...
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Season 2
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Episode 474
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30:23
How to Create Book Marketing Success with One Podcast Interview - BM473
Are you struggling to cut through the digital noise and make real connections to promote your book?This week’s guest expert is Cahill Camden, founder and CEO of Digital Vision Media Group, and best-selling author of Automatic PR...
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Season 2
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Episode 473
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30:34
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Unlock Practical PR Wisdom to Gain Visibility and Boost Your Book Sales - BM472
Ever wondered how strategic public relations can help get your nonfiction book featured in top media outlets?This week’s guest expert is Marjie Hadad, globally recognized PR leader, former television journalist, and author of The Pow...
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Season 2
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Episode 472
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28:10
From Idea to Impact: How to Write and Sell a Business Book That Matters - BM471
Curious about how ghostwriting can help transform your business book into a best-seller while retaining your authentic voice?This week’s guest is Danielle Hutchinson, Chief Creative Officer at Authors on Mission. With experience ghostwri...
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Season 2
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Episode 471
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29:18
Harnessing Your Inner Wisdom: How to Transform Book Marketing Through Intuition - BM470
What if your intuition held the secret to bold business moves to skyrocket your book’s success?This week's guest expert is Jennifer Jane Young, an intuitive leadership coach and consultant, international speaker, and author of "Say Yes t...
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Season 2
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Episode 470
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25:37
How to Best Use Podcast Book Tours to Sell Your Book - BM350
Do you want to know how to use podcast book tours to market and sell your book?Listen as Tony Guarnaccia, creator of Podcast One Sheet, shares his expertise to help authors leverage podcast book tours to dramatically increase thei...
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Season 1
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Episode 350
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25:43
Pitch Perfect: How to Make the Media Notice Your Book - BM469
Have you ever wondered how leveraging media can boost your book sales?This week’s guest expert is Paula Rizzo, an award-winning television producer, bestselling author, and media training coach. She shares her unique insights on effectiv...
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Season 2
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Episode 469
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34:21
How to Use Your Book to Land Speaking Gigs to Enhance Your Authority - BM468
How can your book become a powerful marketing tool to land speaking engagements and enhance your authority?This week's guest expert is Dr. Yaniv Zaid, also known as Doctor Persuasion, an acclaimed speaker and bestselling author specializ...
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Season 2
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Episode 468
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28:21
From Idea to Influence: Why a Book Is Your Best Thought Leadership Tool - BM467
Want to know how to use a book to build your thought leadership and grow your expert brand?In this episode, I had the pleasure of chatting with Verity Craft, a brilliant book coach and thought leadership expert from New Zealand. Verity a...
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Season 2
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Episode 467
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27:36
How to Use Beautiful Book Design to Boost Your Book's Success - BM466
How can you use beautiful book design to attract readers and boost book sales?This week's guest expert is Catherine Williams, a seasoned book design professional with over 30 years in publishing. Catherine shares practical insights...
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Season 2
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Episode 466
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25:37
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