Book Marketing Mentors
Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.
Book Marketing Mentors
Think Bigger: How to Reach More Readers with Strategic Book Marketing - BM481
Want real readers—and real results—for your book?
If you're tired of hoping your book gets noticed and ready to start making it happen, this episode is for you.
This week, bestselling author and digital marketing pro Alex Strathdee (founder of GetShelfLife.com) shares how to turn your book into a powerful tool for bulk sales and long-term impact.
With over $10M in ad campaigns and 1,000+ titles under his belt, Alex breaks down what actually works and what’s wasting your time.
You’ll learn how to set bold sales targets that drive real results, seed your book with influential readers who create momentum, and tap into podcasts, partnerships, and creative outreach to expand your reach.
If you’re ready to market your book more intentionally, this episode is a great place to start.
Key Takeaways:
Set a Sales Goal That Drives Action
Decide how many books you want to sell—then reverse-engineer your marketing to hit it.
Give to Grow
Seed free copies with the right readers to spark buzz, reviews, and surprising bulk sales.
Tap Into Who You Know
Start with your existing network—those warm leads could open big doors.
Pitch Podcasts Strategically
Guest on shows your readers already love, and use your connections to land better spots.
Get Creative with Bulk Sales
Think beyond bookstores—stand out with clever packages and partner with places people don’t expect.
Tune in now to supercharge your book’s impact by mastering strategic thinking, choosing tools that actually move the needle, and getting your book in front of readers who need it.
Here's how to connect with Alex...
Email Alex for a free copy of his new book "Before The Bestseller"
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